Great toothpaste! "This is an amazing, completely natural, simple toothpaste. No Sodium Laurel/Laureth Sulfates (even coconut based, which still isnt good for you.) It works great at whitening and giving that straight from the dentist polished feeling on your teeth. I didnt have very high expectations as this was a natural toothpaste, but this turned out to be better than any toothpaste Ive ever used, mainstream or natural. If you are a fan of black licorice flavor, you will love this toothpaste. If you are like me and are disgusted by the taste and even smell of black licorice, this toothpaste takes a little while to get used to, but fortunately, the taste is very mild and after about a month of use, you dont taste it at all anymore. I highly recommend this toothpaste."

Good Change From Mint TPastes "This is a good toothpaste that uses fennel. I have tried another fennel toothpaste from another company and liked it even better than this one, but dont think they are making it anymore, at least I couldnt find it. This is a great alternative to minty toothpastes. It does clean and leave your mouth feeling fresh. However, it does seem to leave a slight film on your mouth & teeth which is probably due to glycerine being the second ingredient."

"This product is made without sodium lauryl sulfate and flouride, is all natural, tastes great, doesnt burn your tongue, and cleans your teeth. It doesnt foam so much that you look like a rabid dog either. We love it."

great ingredients "I also like this toothpaste, feels very effective in cleaning without chemicals. I only wish it had more cardamom flavor!"

Love it! "Best toothpaste I ever brought. My mouth was dry all the time and after use this with no SLS in it my mouth feels so much better. Has none of those nasty chemicals in it. Its pretty sad when your toothpaste has a poison control center label on it. You dont have to worry about that with this toothpaste. Recommend highly."